In these days, many people doing mixi. Recently, the news about mixi was announced; that is from March 1st, drama advertisement which user can participate will start. The axis of drama mixi is web novel on the mixi. The system is that user and characters of the story connect as “my mixi”. User can read the diary of the character. There are various contrivances as advertisement contents.
Web drama will renew everyday (not weekend). Characters have mixi official account and diary and photo album. User who became “my mixi” of character can participate this program by introducing characters and send messages for the characters. What’s more, user can participate to the development of the story.
Advertisement of sponsors will appear in the profile of the character and contents of novel by using related keywords.
Mixi-drama materializes the help of the Media drive corporation. Toyota, Kao, P&G group will be the sponsors.
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